#4- Marketing need Technology - Park So Hee (Faith)

Hi~ This is my last blog for my E-Market class !!! (sayang(??))

The last topic is "Marketing with Marketing Technologies" so now I will explain what is marke and technology first then the effects of that.

Technology can also be used to allow the online business to interact personally witha web visitor, and also to provide the visitor with information they might not get in atravel agency - unbiased reviews from other customers. Technology can and should beused to treat different customers differently.

Web technology allows for customer related marketing decisions to be made andtested relatively quickly, and adjusted as required.

For example, in 2002, Jeff Bezos of Amazon.com launched free shipping for orders over$99 in value. While the offer was advertised as being for a limited time only, this timelimit enabled Amazon to test the effect of the offer on its bottom line and still retractit if necessary. Over the months, the order threshold for free shipping dropped, andtoday US Amazon.com orders over $25 ship for free. However, free shipping does notmean priority shipping,so orders can be delivered in a shorter period of time – for adelivery fee.

-Quirk_full text book -eMarketing(148/189)

Market
Now let's market the content. Email and text messaging campaigns, search engine optimization, banner ads, and link exchanges are familiar ground for IMT. However, the growth of social networks can increase your exposure exponentially. We're social media enthusiasts and use these sites every day for our business and the magazines and portals we own. Twitter, Facebook, YouTube, FlickR, TripAdvisor, LinkedIn, MySpace plus dozens more - we can explain how each works and recommend where you should be. All of these services are free, but if you find the task daunting, we can provide advice, setup, customization, integration and management

-http://imtinc.net/

MarketingTechnology-Making Connections, Keeping Clients

Social Networks toFirmwide Collaboration

-> I found one article in a PDF form in the internet about the Marketing Technology.

When I start to have a interest and start to know the some difference of marketing in the real market, I really desired to learn about the marketing and wnat to work for that. But I became lazy to find the information or some news and even when there were chances to learn I evade it. For me, the 'Marketing' make me to have a interest enoughtly but I found out it is not easy when I start to know a bit.

But when I having a E-marketing class I am geting concern more then before. And now I know the importance of technology in the Marketing and ofcourece I know it is not easy to applicate in marketing. Our gropmates had a presentaition about the "Awesome Philippine" that introduce about the secondlife in 3D Philippine and "R A Gapuz" that helping the students who want to be a nurse. We made the examples for the company followed by the 12 steps.

If we want to apply the technology in market there will be a lots of things to consider and re-check. Because nowdays people easily get and learn the new technology because of spread of information in internet. So people do not easily have interest about the marketing even if there is technology that already many people know or glut already.

I thougth if market want to have concern of people, they must have differnec not like the others but it does not mean that they should not be normal. I mean they should have the basic technology or idea that the others have, but they need some difference. It is very basic but I think it is most importance and difficult to have. And the other most importance is 'be a completely" - when I researching the websites that provide some special events or any things that has unique, but I found it is not complete. There is nice looks and many segments in the sites, but there was no informaiton.

But we knows that technology is the best way for marketing so if wants to make a marketing with technology. You must know everyting about the marketing that related and must be prudence.

#3- Internet is going with Web 2.0 - Park So Hee (Faith)

I knew the only word "Web 2.0" with simple information and I just undersand it as a developed or new web, it makes me to think that old web has name Web 1.0 and now I am having the sub ject "E-Market" that has relative with a Web 2.0.
Then I researched about the Web 2.0 Marketing as you can see ↓

Web 2.0 Marketing
By Sean Carton, ClickZ, Oct 31, 2005
Sponsored by Omniture

No doubt you've heard plenty about "Web 2.0" lately. Of course, just because you've heard of it doesn't mean you actually know what it is.

Don't fret. A lot of the folks who bandy the term around don't really know all that much about it, either. Basically, it describes the next generation of online services delivered through the Web. Think of Flickr, Wikipedia, Ning, and del.icio.us, and you'll get the point.

The idea behind all these ventures is a good one: use the power of the Internet to hook people together to create content, share expertise, and provide checks and balances through social interaction. People have stuff they want to share (or axes to grind or stuff they want to say), so giving them a place to express themselves and a community of users to share it with will result in a system that grows exponentially through the network effect to become more than the sum of its parts. There's even a new browser, Flock, designed around the concept that the browsing experience can be enhanced when users can share favorites and tags seamlessly through the Web.

Basically, we're talking open source content, and open source has worked pretty well as a software development methodology. Social networks built around a common aim can be pretty powerful.

But lately, cracks have begun to appear in Web 2.0 nirvana. Regardless of the breathless pronouncements of some, the limits of user-supplied content are starting to become apparent in terms of both the quality and system misappropriation. Spammers have tried to hijack Flickr with those annoying "win an free iPod" ads, and Wikipedia has been called to task for accuracy problems. The backlash is starting.

But we shouldn't throw the baby out with the bathwater. Openness does have its limits. As Xeni Jardin said recently on "Wired News," "When you invite the whole world to your party, inevitably someone pees in the beer." On the other hand, inviting your users to supply content in the form of pictures, video, tags, reviews, stories, and so on, can really help develop community. And as many bloggers have learned, participating in these kinds of things can help raise your profile and provide a forum for you ideas (provided you've got good ones) as a way of helping your business or promoting your products and services.

How should marketers look at the possibilities of Web 2.0? If you're thinking about utilizing social networking or other Web 2.0-like services on your own site, or you want to look into the marketing possibilities offered by these services, here are six rules to remember:

Remember you're part of a community. Members of a community have a vested interest in the greater good of the whole. They only participate in a way that benefits all. Spamming, misleading tags, incorrect information, and sneaky stuff (e.g., creating fictitious Wikipedia entries to promote your products are all activities that hurt the community.

Strike a balance between authentication and anonymity. The Internet was built on the concept of anonymity, but the anonymity that promotes participation and the free exchange of information can also allow malicious types to wreck your project. Contributor authentication can help by allowing you to delete offending material. But you'd better be sure you have a clear, strict privacy policy to encourage users.

Have some institutional guts. If you're going to allow the public in, be prepared for the consequences. Not everyone's going to agree with you or say nice things about your products and services. Don't block critics out. Engaging them in a positive way can often turn around potential problems. If you blog, you know this; often, engaging disagreeable posters turns them into instant friends.

Avoid spin. If you're going to participate in Web-based open services, don't try to spin your content with bland PR platitudes. People can spot "marketing" in a microsecond and don't think too highly of content that turns out to be a thinly disguised ad. On the other hand, using editorial to promote products can be pretty effective if done correctly.

Examine your motives. Are you jumping on the Web 2.0 bandwagon because it fits your strategy or because it's the current thing to do? Examining this question will tell you whether you're really ready to come to the party. It's a long-term commitment.

Get ready to work. Participating in the open, rough-and-tumble world of social networking and user-supplied content is a lot of work. The content needs to be fed and cared for constantly. Make sure you have the budget and the institutional will to continue the project -- indefinitely.

URL: http://www.clickz.com/3559851



Since I research it I found the example

Even if I think I already know the what is Web 2.0, it is still confuse to define and hard to explain what is Web 2.0. Becaus it has wide infomation and have a lot of kinds so now I will list down of 8 kinds of new services and URL to make you to see.

1. Google adsense http://www.google.com/adsense

2. Flickr http://www.flickr.com

3. Technorati http://www.technorati.com

4. Delicio http://del.icio.us

5. Wikipedia http://www.wikipedia.org

6. Firefox http://www.mozilla.org/firefox

7. Greasemonkey http://greasemonkey.mozdev.org

8. Bittorrent http://www.bittorrent.com

#2- Steps in Digimarketing - Park So Hee (Faith)

Nowadays we could see the Digital Marketing everyday and now I will post about the digital marketing. Before to know about it, we should know what is digital marketing.
Digital Marketing is the promoting of brands using the Internet, mobile and other interactive channels.
We could see the many of Difital Marketing channels in the internet and we can know the influence of Digital Marketing because if we are using internet we easily see the advertisement, blog or some the other kinds of information about the company or products and I am sure that you remenber at least one advertisment among the many of Digital marketing in ther internet. And Now I am posting the steps of Emarketing Plan and 12 steps of Digi-Marketing plan way that can lead to success the Digital marketing.



7-Step eMarketing Plan:

1. Situational Analysis
- Defining Participants' Profiles
2. eMarketing Strategic Planning
3. Plan Objectives
- eMarketing Goals
4. eMarketing Strategy
- Marketing (Re)mix
5. Implementation Plan
- Digital Platform Plan
- Digital Awareness and Influence Plan
6. Budget (Revenues/Benefits and Expenses)
- Quantify Benefits and Costs
7. Evaluation Plan
- Data Plan
- Analytics Plan
- Optimization Plan



DigiMarketing Planning Step

Phase 1
Step 1. Participant Print/Profiles and Goals
*Key elements of a Participant Ptint are:
1. General Profile :basic information about yout customers.
2. Digital Prifile
a. Digital Usage Habits
b. Content Consumption Preferences : favorit sources of information, influences.
participants' attitutes to your competitiors' content
c. Consumer Content Creation Profile : What your customers are creating at the moment.
3. Individual Profiles : You will need to know all you can about individual customers. You may find this data in yout exising customer database or through trackingc customers' current web activity.

Phase 2
Step 2. Platform Proposition
People today have a vast array of digital options. Therefore, you will need a Difital Platform Proposition to articulate why people should engage wuth you, via tour platform, on a regular basis.
Step 3. Channel Mix and Creative Concept
This step in the planning process involves some important decisions about which digital channels you will use to engage your participants and what unique ideas you will convey through those channels.
Step 4. Content Outline (Company -Provided)
Content Outline is vital. Content now comes in two Company- Provided and Consumer -Created.
Markethers are often overwhelmed by the demands placed upon them to supply content for the channels they have chosen. Those that don't plan ahead realize agther the difital launch just how big- and cpntinuing- the content demands really are.
Step 5. Content Outline (Consumer-Created)
Consumer created content has exploded in the past few years. We now live in a cut-andpaste era when mash-ups and consumer content origination are common. Marketers need to adjust their plans to reflect this trend.
Phase 3
Step 6. Messaging and Viral Plan
*Messaging - Digital Messaging, predominantly via email and SMS, generally follows the principles of direct marketing, which marketers have followed for years. (Ex: Opted-in, Purpose of the messaging, Segmentation, Frequency, Digital Channel Preferences)
*Viral - Viralness is out of marketers' direct control.
Step 7. Digital Awareness Plan
Digital Awareness Plan will identify the channels you will use to highlight and promote your Platform.
Step 8. Digital Influence Plan
DigiMarketers must look beyond paid awareness to consider how the public dialogue in digital channels influences people. Consumers' recommendations can be an amazona force for those brands that are recommended.
Step 9. Digital Channel Unification Plan
Markeers must not only choose channels carefully; they must also interconnect the channels they choose.
*Steps to develop the channel unification plan
1.Physical-Digital Channels Intergration
2.Content Intefration
3.Digital Unification
Phase 4
Step 10. Data Plan
Data has been at the heart of direct marketinf for tears and indeed it is ate the very center of DigiMarketing too. Data is the currency of the difital age. Everything that happens in digital channels either relies upon or generates data. Data is both the fuel and the byproduct of DifiMarketing.
Step 11. Analytics Plan
Analytics should yield insights which you then use to make omprovements and gradually optimize your work. Analytics and optimization go hand-in-hand.
Step 12. Optimization Plan
Optimizing doesn't mean simply fixing things that are broken. You certainly should change something that isn't performing well so it performs acceptably. But you can also optimize something that is performing well by making it even bettr.

You can see thses 12 steps are only for the preparing step of the Digital marketing and I was surprise there is many steps in the guidance for the Digital Marketing and I also tried to follow these steps with my group report (Awesome Philippine) and I did only searching the information in the internet that already exist but still it was hard to make a plan followed by the steps. But we could see many of digital marketing in the interent.

For examples;

#1- Introduction to E-MARKET - Park So Hee (Faith)

Now, I am going to post my blog NUMBER !!
My blog #1 is basically about"Changing Buyers, Changing Marketing"

In my class,
I've learned about basic concept of Market,
S segmentation
T targeting
P positioning
and
4Ps
Product :Products and services should be designed from a customer perspective, based ontheir needs.
Price : When considering pricing from a customer perspective, it is tempting to believe thatthe lowest price is best. While that can attract customers in the short-term, focusingon the value of the product and the services offered with it is a better strategy for long term growth. The customer approach to pricing considers value. The key is to build along-term cost advantage.
Placement : The customer centric approach to placement recognises that you cannot dictate themanner in which customers find you online: from the search engine and keywords theycould use to find your service, to the browser and device they are using when accessingyour website.
Promo - (advertising and publicity ) : The Internet was not created as a marketing tool: it was created to share information.The number of people accessing the Internet, the amount of time spent online and thecommerce that takes place online make it an attractive marketing environment.


And we learned about Media trands for the e-Market, and I could know about the effect of the trend in Media. And when Media trands has changed, consumer and market will change to follow the trands and if consumer has changed trands and market will change, also if market has change it means trands and consumer is changed.
It was interest the and I could understand easily about the kinds of Media Trends with familiar examples.
1. Proliferation and Invasiveness :
2. The New Mass Media of One : YM, Facebook, Cyworld, iGoogle
3. Traditional Media Digitizing : Internet News (Inquirer.net and CNN)
4. Digital Devices Become Media : ipot, Netbook
5. Video Richness and Direct Response : mobitv
6. New Channel Connections
7. Social Networking, Virtual, and Viral :my space, facebook, cyworld
8. Consumer Paid and Created Content : RSS
9. Consumers Organize Information :
10. Search : google, yahoo, naver, daum



And I also learned about strategy of emarket!
In emarket, there are 4 types of Markets.
B2B Stands for Business to Business. When businesses sell products/services to otherbusinesses and not to consumers.
B2C Stands for Business to Consumers. When businesses sell products/services to consumers.
C2B Stands for Consumer to Business. When consumers sell products/services to businesses.
C2C Stands for Consumer to Consumer. When consumers sell products/services to otherconsumers.


7 STEPS in Developing a Marketing Plan
Step 1: Know Yourself and Know Your Market
Step 2: Strategic Analysis
Step 3: Set Marketing Objectives
Step 4: Generate Strategies and Tactics for Achieving Objectives
Step 5: Evaluate Strategies
Step 6: Implement
Step 7: Track, Analyse, Optimise

#0- START- ParkSo Hee (Faith)

Hi!
I am So - Hee Park (English name is FAITH )who is studying in De La Salle University - Canlubang I am taking up BSBA-Management.
I was born in Seoul, Korea on 1990 Aug 19.
I like to watch movie, my favorite movie is "The Notebook"!!

I am 3rd yr already in De La Salle University-Canlubang
I am taking E-Market as a Profel 2 with cool Prof.Duremdes Ramon!
This is URL of Sir. Ramon-> monlearning.blogspot.com
This class is nice unlike the other bored class BUT this class has meeting on every my golden saturday. ㅜ_ㅜ





***The green circle logo is Logo of my school - De La Salle University-Canlubang***

***This is the homepage of my school! you can visit here too hehe '-' ***
delasallecanlubang.edu20.org






I am a group B and I have 3 group mates,
Rezapata-> http://www.rezapata.blogspot.com/
Tope Tenriquez->http://www.jaeiii.blogspot.com/
Pattypayumo->http://www.pattypayumo.blogspot.com/