#1- Introduction to E-MARKET - Park So Hee (Faith)

Now, I am going to post my blog NUMBER !!
My blog #1 is basically about"Changing Buyers, Changing Marketing"

In my class,
I've learned about basic concept of Market,
S segmentation
T targeting
P positioning
and
4Ps
Product :Products and services should be designed from a customer perspective, based ontheir needs.
Price : When considering pricing from a customer perspective, it is tempting to believe thatthe lowest price is best. While that can attract customers in the short-term, focusingon the value of the product and the services offered with it is a better strategy for long term growth. The customer approach to pricing considers value. The key is to build along-term cost advantage.
Placement : The customer centric approach to placement recognises that you cannot dictate themanner in which customers find you online: from the search engine and keywords theycould use to find your service, to the browser and device they are using when accessingyour website.
Promo - (advertising and publicity ) : The Internet was not created as a marketing tool: it was created to share information.The number of people accessing the Internet, the amount of time spent online and thecommerce that takes place online make it an attractive marketing environment.


And we learned about Media trands for the e-Market, and I could know about the effect of the trend in Media. And when Media trands has changed, consumer and market will change to follow the trands and if consumer has changed trands and market will change, also if market has change it means trands and consumer is changed.
It was interest the and I could understand easily about the kinds of Media Trends with familiar examples.
1. Proliferation and Invasiveness :
2. The New Mass Media of One : YM, Facebook, Cyworld, iGoogle
3. Traditional Media Digitizing : Internet News (Inquirer.net and CNN)
4. Digital Devices Become Media : ipot, Netbook
5. Video Richness and Direct Response : mobitv
6. New Channel Connections
7. Social Networking, Virtual, and Viral :my space, facebook, cyworld
8. Consumer Paid and Created Content : RSS
9. Consumers Organize Information :
10. Search : google, yahoo, naver, daum



And I also learned about strategy of emarket!
In emarket, there are 4 types of Markets.
B2B Stands for Business to Business. When businesses sell products/services to otherbusinesses and not to consumers.
B2C Stands for Business to Consumers. When businesses sell products/services to consumers.
C2B Stands for Consumer to Business. When consumers sell products/services to businesses.
C2C Stands for Consumer to Consumer. When consumers sell products/services to otherconsumers.


7 STEPS in Developing a Marketing Plan
Step 1: Know Yourself and Know Your Market
Step 2: Strategic Analysis
Step 3: Set Marketing Objectives
Step 4: Generate Strategies and Tactics for Achieving Objectives
Step 5: Evaluate Strategies
Step 6: Implement
Step 7: Track, Analyse, Optimise