#2- Steps in Digimarketing - Park So Hee (Faith)

Nowadays we could see the Digital Marketing everyday and now I will post about the digital marketing. Before to know about it, we should know what is digital marketing.
Digital Marketing is the promoting of brands using the Internet, mobile and other interactive channels.
We could see the many of Difital Marketing channels in the internet and we can know the influence of Digital Marketing because if we are using internet we easily see the advertisement, blog or some the other kinds of information about the company or products and I am sure that you remenber at least one advertisment among the many of Digital marketing in ther internet. And Now I am posting the steps of Emarketing Plan and 12 steps of Digi-Marketing plan way that can lead to success the Digital marketing.



7-Step eMarketing Plan:

1. Situational Analysis
- Defining Participants' Profiles
2. eMarketing Strategic Planning
3. Plan Objectives
- eMarketing Goals
4. eMarketing Strategy
- Marketing (Re)mix
5. Implementation Plan
- Digital Platform Plan
- Digital Awareness and Influence Plan
6. Budget (Revenues/Benefits and Expenses)
- Quantify Benefits and Costs
7. Evaluation Plan
- Data Plan
- Analytics Plan
- Optimization Plan



DigiMarketing Planning Step

Phase 1
Step 1. Participant Print/Profiles and Goals
*Key elements of a Participant Ptint are:
1. General Profile :basic information about yout customers.
2. Digital Prifile
a. Digital Usage Habits
b. Content Consumption Preferences : favorit sources of information, influences.
participants' attitutes to your competitiors' content
c. Consumer Content Creation Profile : What your customers are creating at the moment.
3. Individual Profiles : You will need to know all you can about individual customers. You may find this data in yout exising customer database or through trackingc customers' current web activity.

Phase 2
Step 2. Platform Proposition
People today have a vast array of digital options. Therefore, you will need a Difital Platform Proposition to articulate why people should engage wuth you, via tour platform, on a regular basis.
Step 3. Channel Mix and Creative Concept
This step in the planning process involves some important decisions about which digital channels you will use to engage your participants and what unique ideas you will convey through those channels.
Step 4. Content Outline (Company -Provided)
Content Outline is vital. Content now comes in two Company- Provided and Consumer -Created.
Markethers are often overwhelmed by the demands placed upon them to supply content for the channels they have chosen. Those that don't plan ahead realize agther the difital launch just how big- and cpntinuing- the content demands really are.
Step 5. Content Outline (Consumer-Created)
Consumer created content has exploded in the past few years. We now live in a cut-andpaste era when mash-ups and consumer content origination are common. Marketers need to adjust their plans to reflect this trend.
Phase 3
Step 6. Messaging and Viral Plan
*Messaging - Digital Messaging, predominantly via email and SMS, generally follows the principles of direct marketing, which marketers have followed for years. (Ex: Opted-in, Purpose of the messaging, Segmentation, Frequency, Digital Channel Preferences)
*Viral - Viralness is out of marketers' direct control.
Step 7. Digital Awareness Plan
Digital Awareness Plan will identify the channels you will use to highlight and promote your Platform.
Step 8. Digital Influence Plan
DigiMarketers must look beyond paid awareness to consider how the public dialogue in digital channels influences people. Consumers' recommendations can be an amazona force for those brands that are recommended.
Step 9. Digital Channel Unification Plan
Markeers must not only choose channels carefully; they must also interconnect the channels they choose.
*Steps to develop the channel unification plan
1.Physical-Digital Channels Intergration
2.Content Intefration
3.Digital Unification
Phase 4
Step 10. Data Plan
Data has been at the heart of direct marketinf for tears and indeed it is ate the very center of DigiMarketing too. Data is the currency of the difital age. Everything that happens in digital channels either relies upon or generates data. Data is both the fuel and the byproduct of DifiMarketing.
Step 11. Analytics Plan
Analytics should yield insights which you then use to make omprovements and gradually optimize your work. Analytics and optimization go hand-in-hand.
Step 12. Optimization Plan
Optimizing doesn't mean simply fixing things that are broken. You certainly should change something that isn't performing well so it performs acceptably. But you can also optimize something that is performing well by making it even bettr.

You can see thses 12 steps are only for the preparing step of the Digital marketing and I was surprise there is many steps in the guidance for the Digital Marketing and I also tried to follow these steps with my group report (Awesome Philippine) and I did only searching the information in the internet that already exist but still it was hard to make a plan followed by the steps. But we could see many of digital marketing in the interent.

For examples;